政大社會系演講_When Beauty Doesn’t Pay_
2017-09-21
政治大學社會學系學術演講
講者：Professor Ko Kuwabara (Associate Professor of Organizational Behavior, INSEAD Singapore)
講題：When Beauty Doesn’t Pay: Gender and Beauty Biases in a Peer-to-peer Loan Market
日期：106/10/05 (週四)14：00
地點：政大綜合院館南棟13樓第一會議室
主持人：鄭力軒副教授 (政大社會系)
線上報名：https://goo.gl/forms/PkT22B77GQH4M0MO2
報名期限：至106/10/2 中午，如額滿(限40人)則提前截止
演講內容簡介：
We analyzed a random sample of individual listings from an online market for peer-to-peer lending to examine the effects of gender and attractiveness on receiving loans. In this setting, we tested the theoretical argument that women are penalized for violating beliefs about women’s social roles when they seek loans for male-typed endeavors, such as running a business. Consistent with this theory, female borrowers seeking loans for business purposes were less likely to receive funding. Surprisingly, women’s facial attractiveness moderated this effect: women seeking business loans were even less likely to receive funding if they were attractive. This result qualifies the conventional notion of beauty as a diffuse asset and underscores the alternative idea that beauty may accentuate perceived femininity and thus exacerbate the disadvantages that women face in male-typed domains. Overall, our research shows that gender beliefs about task-relevant competence can carry over from more formalized organizational contexts into new forms of online transactions that are designed to reduce biases that result from face-to-face interactions.
講者：Professor Ko Kuwabara (Associate Professor of Organizational Behavior, INSEAD Singapore)
講題：When Beauty Doesn’t Pay: Gender and Beauty Biases in a Peer-to-peer Loan Market
日期：106/10/05 (週四)14：00
地點：政大綜合院館南棟13樓第一會議室
主持人：鄭力軒副教授 (政大社會系)
線上報名：https://goo.gl/forms/PkT22B77GQH4M0MO2
報名期限：至106/10/2 中午，如額滿(限40人)則提前截止
演講內容簡介：
We analyzed a random sample of individual listings from an online market for peer-to-peer lending to examine the effects of gender and attractiveness on receiving loans. In this setting, we tested the theoretical argument that women are penalized for violating beliefs about women’s social roles when they seek loans for male-typed endeavors, such as running a business. Consistent with this theory, female borrowers seeking loans for business purposes were less likely to receive funding. Surprisingly, women’s facial attractiveness moderated this effect: women seeking business loans were even less likely to receive funding if they were attractive. This result qualifies the conventional notion of beauty as a diffuse asset and underscores the alternative idea that beauty may accentuate perceived femininity and thus exacerbate the disadvantages that women face in male-typed domains. Overall, our research shows that gender beliefs about task-relevant competence can carry over from more formalized organizational contexts into new forms of online transactions that are designed to reduce biases that result from face-to-face interactions.
