【國立臺北大學社會學系專題演講】

講題：Re-writing the Script: The Impact of #MeToo on the Evaluation of Gender Representation in Movies
講師：Arnaud Cudennec (英國倫敦大學城市聖喬治貝葉斯商學院講師)
主持：張毓芬（國立臺北大學社會系副教授）
時間：115/04/29(三) 12:00-14:00
地點：國立臺北大學三峽校區社科院8F07室
報名表單：https://forms.gle/1ggynBaVm3vYqM4c9
**當天活動自由入座，完成報名者將提供輕食小點一份。
　
【講師簡介】
Arnaud Cudennec，目前任教於英國倫敦大學城市聖喬治貝葉斯商學院，巴黎高等商學院管理科學博士。研究主要關注制度運作，並以創業、風險投資及文化產業為核心研究領域，從社會學觀點進行分析。


【演講簡介】
How do social movements reshape market judgments? Movements like #MeToo aim to reconfigure cultural norms and standards, potentially increasing positivity toward products that embody movement-aligned norms and/or negativity toward those that do not. These impacts are filtered through heterogeneous audiences who may amplify, attenuate, or resist calls for change. Using a unique longitudinal dataset of movie ratings on SensCritique—a major French rating platform—spanning 2012 to 2022, this study investigates how #MeToo influenced gender bias in movie evaluations. We compare ratings of movies with a high representation of women or men, respectively, against those with demographically balanced casts. We find a significant a significant premium for movies that are male-led; however, #MeToo marks a significant cultural inflection point for women-led films: evaluations of these cultural products improve dramatically thereafter relative to demographically balanced films, especially among female and younger evaluators. These findings bridge research on social movements and social evaluations, showing how normative shifts differentially affect movement-aligned versus movement-resistant products and underscoring the uneven cultural consequences of social movements across heterogeneous audiences.